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1 показатель отклика на рекламу
Advertising: advertising response coefficient (определяемый путём деления процентного показателя изменения сбыта на процентный показатель изменения интенсивности рекламы)Универсальный русско-английский словарь > показатель отклика на рекламу
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2 отдача
1) General subject: back-blow, blow-back (при выстреле), delivery, efficiency, gain, kick (ружья), output, outputs, pay-off, rebound, recoil, repercussion (после удара), return, effective output, commitment, outcome2) Naval: castoff, render, unfastening (снасти)3) Military: blowback (затвора), firing reaction, issuance (напр. распоряжений), recoil (при выстреле), setback, shock (of discharge)4) Engineering: backblow, emission (тепла), evolution (тепла), output (выход), payment (долга), springiness, useful effect, yield (выход), rendement5) Rare: feedback6) Chemistry: donation7) Construction: output cantilevering8) Religion: dedication9) Railway term: coefficient of performance, kick back12) Automobile industry: kickback (на рулевом колесе от неровностей дороги), return shock (назад), spring back, spring-back, springing, throwing action (рессоры)13) Artillery: back blow14) Mining: rebound (бурильного молотка при бурении), recoil (бурильного молотка при бурении)15) Forestry: kickback (напр. заводной рукоятки двигателя мотопилы)17) Information technology: efficient factor18) Oil: extraction, performance, producing capacity (продуктивного пласта), productive capacity (продуктивного пласта), recoil (бурильного молотка при бурении), recovery (коллектора), yield19) Astronautics: efficiency factor, repulsion20) Geophysics: young yield21) Mechanics: springback26) Automation: emission27) Robots: springback (манипулятора при снятии внешней силы)29) Makarov: efficiency (выход), kick-up, recoil (в яд. химии), recoil (частицы, тела), recoil of a gun (ружья), the recoil of a gun (ружья), transfer30) Cement: output capacity
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